Klaviyo x Purdy & Figg
72%
YoY growth in ecommerce revenue
102%
YoY growth in Klaviyo-attributed revenue
1.2M+
active email profiles
Purdy and Figg is a UK-based challenger brand that’s reimagining everyday home care with plant-based, non-toxic formulas that are safe for families, pets, and the planet.
Having used Klaviyo for 5+ years, we spoke to Matt Davis, CRM & Retention Lead at Purdy & Figg to hear how the brand has leveraged Klaviyo’s unified data and multi-channel capabilities to drive significant ecommerce growth and build deeper relationships with its customers.
Having multiple channels in Klaviyo has allowed us to see all of the data at once. We have that data—we don’t need to work for it at all. It is built into the platform.
CRM & Retention Lead, Purdy & Figg