Lizzie Davey

Lizzie Davey is a freelance content writer and strategist from Brighton who specialises in in-depth, research-driven articles and content assets for industry-leading SaaS brands. She has over a decade of experience in SEO, thought leadership, email, and content strategy.

Posts by this author

Lizzie Davey

11 Aug 2025

Single touch vs. multi-touch attribution

Learn the difference between single-touch and multi-touch attribution models and how B2C marketers can use unified data to uncover what really drives conversions.

Lizzie Davey

4 Aug 2025

10 Black Friday marketing tactics consumers love

Proven Black Friday marketing tactics that digital consumers love. Learn how strategies like countdown clocks and brand partnerships can help you.

Lizzie Davey

23 Jun 2025

WhatsApp, SMS and email - how smart brands combine them

Learn the difference between email, SMS, and WhatsApp. Discover their strengths, and how to combine them into one smart omnichannel strategy with Klaviyo.

Lizzie Davey

29 May 2025

Combine SMS and email marketing

Discover powerful ways to combine SMS and email marketing to grow your business. See how Klaviyo helps B2C brands improve ROI with connected messaging.

Lizzie Davey

24 Feb 2025

Ultimate ecommerce CDP guide: unlock the value of your customer data

Learn about the value of a customer data platform (CDP) for your ecommerce business - to harness customer data, enhance personalisation, and drive revenue growth.

Lizzie Davey

13 Feb 2025

How to maximise marketing analytics

Measuring performance is step one—discover how ecommerce analytics can help you capture more data and shorten time to impact.

Lizzie Davey

15 Nov 2024

Demographic Segmentation explained + 7 examples

Learn how to segment marketing across demographics with examples and strategies.

Lizzie Davey

9 Oct 2024

Ultimate guide to discount pricing strategies

Discover the benefits of a Discount Pricing Marketing Strategy powered by automations : activate, reengage and convert customers throughout the lifecycle

Lizzie Davey

17 Sept 2024

Ecommcerce CDP comparison 2025

Guide to understanding the values of Customer Data Platforms (CDP) for your ecommerce business.